Submit your site to the search engines and directories.
Search engines and directories are specialist businesses who list web sites to help people to locate the kinds of businesses they need. So you need to get your site registered on the most prominent engines to have the best chance to be seen.
The most popular search engine by far is Google with more than 46% of the search market, followed by Yahoo with 23%. We recommend that you submit to both these companies. The others have a much smaller share of the search market. Google allows you to submit your site free of charge. It's good to submit to other sensible search engines that allow free submission as some of them also supply results to the Googles and Yahoos of the world too.
For instant visibility we recommend out clients to consider a Google AD Words campaign. This is a Pay Per Click system. We would say that it is 100% effective as they promise to send visitors to your site, and you only pay for visitors who actually open up your web site to check it out.
What happens after that is not up to Google. That's all dependent on -
How good your site looks.
The quality of content.
What happens if the visitor contacts you.
With a Google Ad Word campaign you can -
Start it at any time.
Stop it at any time.
Alter it at any time.
Check your results at any time.
You control what you pay and can nominate a maximum daily expenditure. Most of our clients start at £0.04 per click and a maximum of £1 per day. That means that they have a maximum monthly bill of £31.
If this doesn't get your chosen keyword on the first page of the sponsored adverts you simply up your fee for that keyword from £0.04 to £0.05 and check it. As you increase the amount you are prepared to pay per click, you should see your keyword gradually rise up the pages until you get seen on the first page. You then decide whether first page is good enough or whether you need to be top of the page.
However you look at it, you are in complete control, and it works.
We would suggest to our clients that you need to make this a two pronged attack. You use Ad Words to gain instant visibility, however, at the same time you begin the ongoing work of making sure that your free search engine presence is improved over a period of time so that in the end you are seen on the front page by both the free submission and your Ad Word campaign.
Link2Webdesign can help you by setting up your Ad Word campaign for you. We then hand it to you for ongoing adjustment.
Search Engine Submission: We will automatically submit your web site to Google free submissions. If you want us to submit to any other search engines we would agree with you the specific search engine for submission.
Multiple Search engine submission:
Our submission fee for multiple search engines would be £25 for up to 5 search engines, plus any fees that may be charged by those engines, at cost.
Google Ad Word Campaigns: £25-00 per campaign plus any set up fee charged Google or other Pay Per Click search engine. This is a one off fee. When an Ad Word campaign has been set up we pass this to our clients for ongoing maintenance.
If a client asks for any assistance with an existing campaign, this would be charges at £15 per request.